Top 5 Fashion Games on Android in Turkey: Q1 2022

The first quarter of 2022 has seen notable trends in the performance of the top 5 fashion games on Android in Turkey. These insights, derived from Sensor Tower data, reveal shifts in weekly downloads, revenue, and active users for the leading apps in this category.

Hair Challenge from Rollic Games showed a dynamic download pattern. Weekly downloads peaked at around 134K in the last week of January before gradually declining to around 75K by the end of March. The app's weekly active users also saw an increase early in the quarter, reaching approximately 286K by the end of January, but later settled at around 223K. Revenue remained relatively low, fluctuating between $1 and $3 throughout the quarter.

Hair Dye by CrazyLabs LTD experienced a varied download trend. Downloads started at 34K in late December and peaked at nearly 89K in mid-January, before stabilizing around 51K by the end of March. Active users followed a similar pattern, peaking at 266K in mid-January and then decreasing to around 168K by quarter's end.

Makeup Artist: Makeup Games from FunLanding Game Studio had a steady download rate. Weekly downloads reached their highest at around 63K in late January, later tapering off to about 37K by the end of March. Active users increased from about 89K at the end of December to a peak of 133K in late January, before stabilizing at around 98K. The app's revenue saw a peak of $87 in late February.

DIY Makeup, another title from CrazyLabs LTD, maintained relatively stable weekly downloads, starting at 33K and peaking at around 50K in mid-January, before settling around 37K by the end of March. Active users followed a similar trend, peaking at approximately 174K in late February and then decreasing to about 137K by the end of March.

Lastly, Fashion Queen Catwalk from Game Another saw an overall increase in downloads. Weekly downloads started at 31K at the end of December and peaked at 57K by mid-March, before slightly decreasing to around 44K by the end of March. Active users followed an upward trend, peaking at approximately 121K in mid-March.

For more in-depth insights and trends, visit Sensor Tower.